Saturday, March 12, 2011

The Woody's Adventure

In August 2008 an adventure started that would consume my life. I created a brand of bacon called Woodys and a concept of taking this to the market that was completely new in South Africa.

Since then I have been joined by Oscar Klynveld, Anton van Rooyen and the folks at Profert (Pty) Ltd.

Friendships have been forged and worlds opened up for us. In the process of building the business we have learned the most amazing things about ourselves, our loved ones, our market and our business. It became the adventure of a lifetime!

This is our story.

Eben van Tonder
Cape Town
May 2011
The Woody's Adventure

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